Planogram: “a schematic drawing or plan for displaying merchandise in a store to maximize sales.”
The impact of a successful retail planogram in acting as a catalyst for improved sales cannot be simply dismissed with a shrug. Stores worldwide strive to ensure that the right products have the right placements and apt amount of facings on the shelves to influence the purchase decisions of a customer and boost sales.
The Role of Automation
The benefits of automation are not limited to saving money and reducing human error & effort. Automating a visual merchandising planogram is easier today than ever before. With tools like Denave’s DenRex that automate your planogram in just a few hours, you can save a lot of time and hence a lot of money!
Let’s look at a few benefits:
- Fine-tune the range: A storekeeper’s random guess should not inspire the range of articles you choose. Automated intelligent reports & analytics should form the roadmap about selecting a wide variety of products.The following reports could be helpful:
- o Comparing store performance: Planogram of different stores is designed uniquely, keeping the store’s nature and the customers that it serves to. Comparing the performance will help in enhancing the wide range of arrangements in the store.
- o Report on Sales: A detailed report on sales gives an understanding of the product’s sales vs. their placement in the store. This can result in better decision making.
- o Examining Sales vs. Space: The space that any given article takes in a store is a crucial choice and is made taking into account several factors. The decision is influenced by comparing the movement of a given article against the space that it occupies.
- o Precise proportions: Knowing the absolute proportion of any article helps improve the chances of skyrocketing the overall earnings.
- Track the unavailable: A business must attempt to remain a notch higher than its competitors. It often leads to a decline in customer retention when a devoted buyer does not find an object that he is looking for repeatedly. Hence, it is of utmost importance that any product that is moving fast to be replenished soon. With automation, this becomes easier.
- Gain Loyal Consumers: Make customers the kings and queens. An ardent fan of your store will never think to stray out of your store’s reach. To ensure that the customer comes back to the store repeatedly, it is essential to do more than just ensure that the products are in the shelves
- o Consumer-centric design: A shopper remembers the store on a more subconscious level after his first visit. This depends on the efficiency of design and how effectively it communicates to a buyer.
- o Classy interiors: the importance of colors and architectural styles have been well-researched in the marketing field. Having an automated planogram depicts a 2D / 3D replica that helps in designing interiors.
- Discard repetition: An old-school planogram can be monotonous and disorganized. The latest technology, on the other hand, provide the below features:
- Combination: A store uses more than just one software to achieve a smooth flow of operations. A new-age planogram software can integrate all the processes and act as a window to supervise efficiency.
- Templates: Parts like shelves and wall design need not change as rapidly as the range of products in a store. New-age technology helps retailers create fixed templates for these.
- Ease work for decision-makers: The people who plan the space for a store make decisions based on years of exposure. Automation has eased their task so that they can make smarter and quicker decisions.
- Quicker turnaround: As discussed above, time breeds money. By automation of planograms, more time can be spent in accomplishing efficient work.
- Cut on cost: A stock-responsive planogram keeps track of available stocks and the unavailable ones. By doing the calculation and segregating consistently slow-moving articles, stock management can be efficient and data-driven. This can help cost-cutting.
So, now that you know the benefits of having an automated planogram in visual merchandising, here are a few benefits of having ‘DenRex,’ a tool that will have all your retail needs sorted.
With Automated Planogram Builder, you can create planograms from scratch within minutes in just a few clicks and send the planogram across stores and stakeholders instantly.
