Amazon is the biggest e-commerce platform in the world with millions of sellers and billions of products. It is one of the first places people visit when they want to buy a product and it is easy to find multiple sellers or product alternatives on the platform. While Amazon is a great place for buyers, it can also help sellers earn a lot of money if they play their cards right. There are a few basic factors most Amazon sellers must focus on and get right. One of these factors is Amazon product photography.
Many business owners are hesitant to invest thousands of dollars on professional photography but it is one of the best investments one can make. Here’s a look at why you should hire experts for this task:
Amazon’s Impact
As mentioned before, Amazon is one of the biggest e-commerce platforms available today but its influence goes beyond that. It is also a very popular search engine and customers often use it to get information about product prices, details, reviews, and other such information. Many modern concerns start their purchase on Amazon, which means it is one of the most influential platforms available today. That’s one of the reasons why you should consider investing in professional product photography. It is never a good idea to underestimate the platform’s inside and outside Amazon.
Attracting Attention
Professional Amazon product photography helps businesses attract customer attention. When shoppers scroll through the search results, they are first attracted to images and then the price. If the image on the search engine isn’t appealing, you won’t be able to attract customer attention. They will overlook your product listing and turn their attention elsewhere. There are thousands of sellers competing for their attention and they have a wide range of options to choose from. Professional product photography has a big impact on how many clicks and conversions you get.
Influence on Customer Purchase Decisions
Customers are picky and they want the best possible product for their money. They gauge a product’s worth with the help of product images. They look at the color, dimensions, design, and style of the product image before making their decision. Recent research suggests that customers value product images more than product descriptions, which is why it is important to invest in professional Amazon product photography. Good-quality images will encourage a purchase and increase sales volumes by a considerable margin. Listings without product images are nearly invisible on Amazon.
Product Information
Business owners often underestimate just how much information a good image can provide. A professional product photograph provides a fairly accurate representation of the product in question. Prospective buyers can look at the different types of images in the listing and determine whether the item suits their requirements.
A well-shot portfolio of product images will tell customers about the item’s size, color, dimensions, size in comparison to another object or human model, etc. Customers can consider all of these factors carefully and decide whether they want to buy a product.
Beating Competition
Amazon is a highly competitive platform and customers know how to find the best possible products. They look at product images, reviews, descriptions, price, and compare items thoroughly before making a decision. It is difficult to stand out and catch attention on such a competitive website. As images are one of the first things people see when they shop on the platform, it is important to ensure they are polished and impressive.
Professional Amazon product photography produces images that catch the eye and provide a lot of details regarding the product. If you want something that compels people to invest in the product, hire a qualified and experienced professional.
Impact of Poor-Quality Images
It is tempting to take a chance with DIY photography. Modern phone or point-to-shoot cameras are very sophisticated. You can take some high-quality images from these devices but these pictures are unsuitable for platforms like Amazon. Professional-quality images aren’t just attractive, they are carefully-executed to provide useful information.
For example, product lifestyle photography involves models or relevant locations that showcase the utility of the product. Similarly, creative in-studio images often have background accessories that illustrate the product’s overall purpose. Poorly staged and unplanned product images don’t provide enough information and can alienate customers instead of attracting them. People will notice if the pictures aren’t properly edited or if they look dull. If you want to avoid alienating audiences, consider hiring professional photographers.
The versatility of Amazon Product Photography
Amazon product photography is versatile. You can add three different kinds of photography styles to your product listing. Product on a white background should always be the primary product image. It looks simple and minimalist but it provides customers with a clear view of the product. There are no distracting elements so people can easily see the item’s shape and dimensions.
You can also add a few creative in-studio and lifestyle Amazon product photography to get the best results. The platform allows people to upload up to 8 product images so you can offer ample information to your target audience. Experienced photographers will know what kind of images shine on product pages and will create the best portfolio for your business.
Brand Reputation
Good product images have a big impact on a company’s brand image. Polished, well-edited photographs will tell people that your brand is trustworthy and convey the right message. Professionals know how to plan the photograph’s composition, lighting, and color-scheme to ensure the brand message is conveyed clearly.
A strong brand presence in product images can help you build a loyal customer base. That provides long-term revenue and consistent business.
As you can see, Amazon product photography is a good investment. Hire a competent and experienced photographer that specializes in this niche. They’ll be more familiar with the platform and will follow established guidelines to ensure your product images are accepted. Amazon provides detailed instructions on what’s the most suitable option. Browse through the studio’s portfolio and ask the photographer for their opinion before hiring them.
