Summary:
Corporate video production is an evolving world where trends emerge and die down just too quickly. But some trends are not a passing fad. They are here to stay and keep you profitable.
Main Text:
Marketing and storytelling go hand in hand. The better stories you tell, the better your message resonates with the target audience. But what’s the best way to tell a story? A video, of course!
Humans are visually oriented, meaning we respond to videos better than text and images. Video messaging is, thus, easy to grasp, retain and recollect for audiences, resulting in brand awareness, customer engagement, lead generation, conversions, and long-term allegiance.
On that note, let’s run through a few trends shaping the future of corporate video production.
1. Branded Video Content:
The branded video content is the new interest zone in corporate video production in Delhi and elsewhere. It’s all about creating video content with which a brand shares its values. Usually, the advertiser produces the video content to which brands align their marketing objectives later on. While conventional product placement aims at promoting products or services, branded video content focuses on showcasing the value of the brand for brand awareness.
The branded video is storytelling at its emotional best, telling a story about the brand with a proper beginning, middle and end. The bottom line is to leverage emotions to strike a chord with the audience, rather than making rational statements about how the brand is superior to competitors. Entertainment as an added value comes to the user by default with these videos.
2. Shoppable videos:
They are called Shoppable videos for an evident reason. These interactive videos enable users to make purchases straight from the video. Shopping cannot get any easier or quicker, as the shoppable videos cut down the customer journey and simplify sales. Users need not leave the video or indulge in a search or due diligence, as purchases happen in a matter of a few clicks.
Shoppable videos are usually embedded on the brand’s landing page or social profiles. The videos attract footfall and send users to specific product page/pages. Once there, buyers are treated to a diversity of products while still enjoying the video. Buyers can click on the products that appeal to them for product details, prices, reviews, shopping details, and contact info. The idea is to provide everything required for quick and informed purchasing decisions.
3. Live Video:
Live videos continue to make ripples in corporate video production in Delhi and beyond. Per an IBM survey, 94.8% of respondents are considering incorporating live videos in their marketing mix. Over 25% even prioritize live videos over the conventional recorded videos.
Live videos allow for broadcasting any live video feed to an online audience. Conferences, expert talks, webinars, corporate events like product launches, and Q&A sessions, you name it. They connect to the target audiences to upsurge user engagement and sales. The platforms to live-stream your content are just too many, Facebook, Instagram and YouTube for example.
4. Projection Mapping:
In its infancy though, project mapping is gaining traction for its ability to send the word out effectively. Just like video projection, project mapping involves common projectors but not a regular flat projection screen. Instead, the projection is done on complex industrial landscapes and other irregular surfaces, transforming them into interactive and immersive displays.
Project mapping is an opportunity that you cannot pass up. Feel free to alter the projected content to suit the projection backdrop with just a few clicks. You don’t require a flat-screen or physical sets or props, as any regular or irregular shaped object will do. Use it to project your meetings, product launches or press conferences, the applications are endless. Plus, the wow factor associated with projection mapping is strong enough to capture audiences’ attention.
5. Aerial videography:
Drones are being extensively used across sectors, from military to agriculture. They can make their way into your corporate video production in Delhi as well. These unmanned aerial vehicles render you the ability to capture stunning aerial shots for your forthcoming video.
Aerial videography allows for uncluttered views and a single focal point minus any distractions otherwise associated with videography on the ground. You get an ideal backdrop for advertising, helping showcase your majestic properties in an equally majestic fashion. Aerial videos work best for real estate, landscaping, auto, hospitality, education and other sectors.
6. Video Valets:
Customer care has long relied on voice support for interactions with customers. But all this is about to change, with customers increasingly demanding more interactive touchpoints. Video valets come across as the most practical alternative to voice support and thus, are a rage in the global service industry. Video valets empower customers to interact with the customer support executives face-to-face through as simple and easily accessible gadget as a webcam.
Video valets introduce a human angle to customer support, providing personalized and quicker access for quicker help. The caller can see the customer care representative when seeking assistance, which helps improve his/her overall experience and develops brand allegiance. It’s the latest innovation in customer service that can help your brand stand out.
