One of the easiest ways to increase traffic to your site without expanding your marketing budget is to write excellent SEO friendly content. You can only do this if you understand how to. Fortunately, it is one of the most straightforward processes and only requires you to pay attention to a few things. Here are five easy-to-follow tips that work when coming up with useful and relevant content for your website.
1. Use Headlines and Sub-headers Throughout The Content.
Your content needs to be easy to read. Make it easily skimmable to attract readers with a short attention span. Learn how to create catchy headlines that summarize the content under each subhead. You may have to use a content title generator to help you achieve this goal. Sub-headers and headlines are also great for search engine robots. They make it easy for the robots to identify and understand the content when crawling your site. One final advantage of using headlines is that they help with keyword saturation. However, you need to be careful not to abuse the system.
2. Link Your Content to Previous Content on The Site.
The best writers understand that backlinks are great for the article’s ranking. Know how to use both external and internal backlinks to give your website a better chance. Remember that when search engines find your articles, people will also find them. This is how you build traffic and get potential customers whom you can convert into real clients. However, make sure you link to credible sources only.
Reputable sources help boost your site’s credibility and make it easy for readers to trust what you say. The more confident people are with your site and content, the easier it is to convince them to buy your products or services.
3. Focus on Length Optimization.
Google tends to prioritize longer content, especially when they are of good quality. Gone are the days when writing online was a game of numbers. Today, success does not depend on the number of articles published every day only. You may post your articles infrequently, but maintain good quality and longer lengths and still succeed. As long as you manage to ensure that your articles are relevant and long enough, you do not have to worry about publishing content very often.
The point is to ensure all the content you write is comprehensive and conclusive. It would help if you made the reader feel satisfied by answering all their questions by the time they get to the end of the article. 300-worded articles no longer work in most niches. It helps to consider your Google analytics report to understand which articles offer the highest engagements. Aspects such as which articles have the highest conversion rates and which ones have the most extended read times will guide your decision on the length of the article you need to write for your website. Length optimization is one of the most crucial considerations today.
4. Keyword Choice
SEO-friendly content does not work when you fail to include relevant keywords. Some marketers rush to begin writing content when they should first come up with keywords that suit the content they need to write. Incorporating relevant content in any article is the easiest way to make your content easy to find. Most people search the internet for specific keywords.
When you optimize your content to capture these stats, you are likely to rank reasonably well. Create the keywords or use tools such as Ahrefs to come up with relevant keywords that you can incorporate in your article. Alternatively, hire an SEO services expert or agency to handle the keyword search on your behalf.
5. Image Optimization
Most people respond to visuals more than anything else. This means that any written content with images and other forms of visuals is likely to attract more people. Consider including a few relevant pictures in your written content to supplement your article.
Optimize the photos by adding alt tags and adding keywords to the image files. You should also optimize the photo’s size, ensuring that it is not too large or small. Large images tend to slow down the load time, which in turn affects your SEO goals negatively. On the other hand, smaller images will compromise quality and visibility, which is also harmful to your SEO. Consider using in-built features and other free apps to resize the images or compress them to fit. The right photo can help you get the best SEO results.
Final Thoughts
It is easy for any marketer to optimize content and make it work to their advantage. Besides ensuring that the article is of good quality, several tools help writers achieve the best results. Invest in some of these tools, most of which are free, and reap the benefits of well-optimized content. The aftermath of writing excellent content for your website includes gaining considerable traffic that gives you an edge over your competitors. What’s more, ensure that you keep up with any Google changes to optimize the content you write correctly.
